Up to 16HR wear This highly pigmented formula delivers intense color, and lasts all day long! We're talking up to 16 full hours. Cushion Applicator Create full coverage look as well as gradation effect with multi-functioning cushion tip. Cushion Applicator make lips look fuller right away, with a matte and lightweight finish. *No need to use finger or cotton swap. A Range of 14 Liquid Shades High pigmented shades designed to flatter a range of skin tones. From nude shade lipsticks to classic red lip colors. How to use The knob is located at the bottom of the container where the sticker is located. When you turn the knob, it outputs the formula. *For the first use, turn the dial at least 10 times until the formula liquid comes out.